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“THINK BIG” shouts WagonR
Mumbai, 2009: What is a big idea? Does a big idea get recognized? Does a big idea ever get implemented and showcased to the world? What does it take for a big idea to get recognized? WagonR along with The Times of India presents, the ‘Think Big Challenge’.It is a first of its kind, contest wherein smart conventional Indians come forward to contest for “the title”. The activity is spread across 19 cities and 160 Maruti dealerships, nationally. It is scheduled to kick off on November 11, 2009. The announcement phase will include print, radio; email blasts, websites and ground activations. “WagonR Think Big Challenge is an activity which will bring out innovative business ideas. Unlike other challenges it does not stop at business ideas. multiple tests will be conducted at each stage of the activity to check on the skill sets needed for taking the business idea to execution. Mentoring sessions will be given for the chosen few before they meet Venture Capitalists to present their business proposals. This is a unique platform for winners to present their ideas to investors for seed capital. not just this, the winner will take home a 10 lacs cash prize and a Smart & Practical Leader’s car WagonR as the coveted prize.” says Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki “The Times Group not only offers a plethora of media options to its clients, it also offers constant innovations to overcome the existing clutter in the market. WagonR Think Big Challenge is one such concept jointly created by BCCL & Lintas Media Group for Maruti, where integration of various media vehicles like print, radio, internet has been incorporated for amplification & maximize reach. We have associated with various partners to make this colossal property”, says Mr. CR Srinivasan, Director The Times Of India Group “WagonR Think Big Challenge is a great platform for people with big idea & a bigger passion. I feel anyone with passion & zest in life can conquer the world! I look forward to meeting the winner of the WagnoR think Big Challenge” says Madhavan, brand ambassador, WagonR “This is a great platform to bring alive the WagonR promise of ‘For the Smarter Race’ by recognizing people who have smarter ideas and helping them to see their ideas come to life” says V.S. Mani, Delhi Head of Lintas Media Group. About WagonR Think BIG Challenge? WagonR, a smart car, a leader in its own sector has for the first time in the history of the automobile industry, has taken an initiative to give bright and smart people a platform to achieve their ambitions by presenting their ideas to industry stalwarts. What’s more, it doesn’t stop at the idea, it goes beyond. The winner gets cash prize of 10 lacs, along with a WagonR car and an opportunity to meet potential investors. Through this activity, WagonR aims to reinforce the WagonR smart leadership promise in an interesting manner. Various skills that WagonR will be looking out in the participants through various stages in the activity will be the big idea, smartness, passion, leadership, marketing and the final presentation. The activity will kick off on the 11th of November and will culminate by the end of Jan 2010. It is a unique concept rooted in the fact that WagonR has always stood for traits of leadership, be it First-in-class features, Innovative Design or being highest on the Customer Satisfaction Parameters. Hence, only a leadership brand could take such a stance. WagonR Think Big Challenge is partnering with The Times Of India, HDFC Bank, Indian Angels Network, Times Zig Wheels, Times Red Cell, CNBC & Awaaz for this activity. The media vehicles being used include Electronic for mass reach and image build-up, Print for announcement and reminders and through destination branding elements at the dealership. For more information, please log on to www.wagonrsmartideas.com |
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